City University London, the Business of the Visual Arts

City University, London, January 2016

This Business of the Visual Art course is designed for emerging artists, potential or new gallery owners, and individuals interested in working in the visual arts. It provides insight into the management of a gallery and an artist’s practice.
Topics Covered
Topics covered in our Business of the Visual Art World short course include: contracts and agreements, copyright, professional presentation, marketing and branding, art fairs, and pricing structure. The course explores art market mechanisms and business planning and includes a visit to an alternative gallery space as well as an artist’s studio.
Course Leader
Renée Pfister 
Has built an esteemed and longstanding career as a consultant, curator, registrar and business development manager in the art world. She worked with the British Museums, the Tate Gallery, and the Science Museum in London. In New York, she teamed up with the Museum of Modern Art and the Whitney Museum of American Art. She is advicing high profile international artists, galleries and collectors. 
Guest Speakers 
Naomi Korn

IP Consultant with expertise in copyright, licensing, rights management and rights exploitation.

Kulan Mills FCA, FCAM 

Former chartered Management Accountant with Ernest & Young and KPMG background with over 35 years hands-on business finance and senior management roles in large multinational PLCs.

Giovanni Gasparini, MA
Programme Director for the MSc in Art, Law and Business at Christie's Education, London.
Art First
21 Eastcastle Street, London, W1W 8DD.
Artist Studio Visit
To be confirmed.

My individual, dedicated service means that all projects are handled with the utmost discretion, to international museums codes and fine art practice. Experience, knowledge and attention to detail are key elements. Please get in touch to see how I can help you with your requirements. All these services are bespoke and chargeable as agreed in advance.