City University, London 2 May 2017

City University
City University London, the Business of the Visual Arts

This Business of the Visual Art course is designed for emerging artists, potential or new gallery owners, and individuals interested in working in the visual arts. It provides insight into the management of a gallery and an artist’s practice.

Topics Covered
Topics covered in our Business of the Visual Art World short course include: contracts and agreements, copyright, professional presentation, marketing and branding, art fairs, and pricing structure. The course explores art market mechanisms and business planning and includes a visit to an alternative gallery space as well as an artist’s studio.
Course Leader
Renée Pfister 
Has built an esteemed and longstanding career as a consultant, curator, registrar and business development manager in the art world. She worked with the British Museums, the Tate Gallery, and the Science Museum in London. In New York, she teamed up with the Museum of Modern Art and the Whitney Museum of American Art. She is advicing high profile international artists, galleries and collectors. 
Guest Speakers 
Naomi Korn

IP Consultant with expertise in copyright, licensing, rights management and rights exploitation.

Kulan Mills FCA, FCAM 

Former chartered Management Accountant with Ernest & Young and KPMG background with over 35 years hands-on business finance and senior management roles in large multinational PLCs.

Giovanni Gasparini

Giovanni Gasparini manages the Master’s in Art, Law and Business at Christie’s Education

Before joining Christie’s Education, he has been a lecturer on the art market at the Sotheby’s Institute of Art and run a consultancy business for collectors and artists, active both in trading privately and organizing public exhibitions.

Giovanni is also a regular contributor of reports and commentaries on the international art market for ArtEconomy24, a specialized section of Il Sole 24 Ore, the leading Italian financial paper.
Gallery visit 
To be confirmed.
Artist Studio Visit
Tobias Benedetto, Wimbledon School of Art, London